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Job Description
Social Media Marketing specialist.
- Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers
- Promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
- Works with social media team members to create innovative social media campaigns.
Job Duties:
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
- Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.
- Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies.
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
- Reports progress to senior marketing management.
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
- Researches and monitors activity of company competitors.
- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
Job Requirements
Social Media Marketing Skills and Qualifications:
- Degree in Communications or Marketing or related field
- Two Years minimum Experience with Social Media Management,
- Marketing Experience, Content Creation, Copywriting, Graphic Design, Web Design and Strategy, Data Collection and Analysis, Technology Skills
- Strong Verbal and Written Communication Skills
- Attention to Detail, Self-Motivated
- Creative Problem-Solving Skills
- Experience with Major Social Media Platforms