Social Media Marketing Specialist

Social Media Marketing specialist.

• Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers
• Promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
• Works with social media team members to create innovative social media campaigns.

Job Duties:

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.
• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies.
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
• Reports progress to senior marketing management.
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Researches and monitors activity of company competitors.
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages