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Job Description
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Manage both on-site and off-site search engine optimization (SEO) for the company.
- Identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage of organic search engine performance and goal-setting based on site impressions, click through rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes with SEO and major search engines.
- Miscellaneous marketing tasks assigned
Job Requirements
- Prior experience in content marketing.
- Proven SEO experience (Minimum 2 years)
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- In-depth experience with Google analytics & Google Search Console
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills
- The ability to work with back-end SEO elements such as .htaccess, Robots.txt, Metadata, site speed optimization, and related skills
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Familiarity with the best tools in the trade
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