Job Details
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Job Description
- Monitoring and analyzing market trends
- Studying competitors' products and services
- Exploring ways of improving existing products and services, and increasing profitability
- Identifying target markets and developing strategies to communicate with them.
- Repairing and managing marketing plans and budgets
- Managing the production of promotional material
- Liaising with other internal departments such as sales and distribution
- Producing reports to monitor results
- Presenting findings and suggestions to company directors or other senior managers
- Traveling to trade shows, conferences and sales meetings
- Supporting and managing a marketing team.
Job Requirements
A marketing manager should:
- Have knowledge of a wide range of FMCG marketing techniques and concepts
- Be an excellent communicator
- Be able to respond well to pressure
- Think creatively
- Be interested in what motivates people
