Marketing Manager - Retail

About our Client:
The Leading Company in the field of Ceramics, Porcelain, Sanitary ware, pipes
Duties & Responsibilities:

• Formulate , recommend and secure the implementation of company marketing policy with respect to products, markets , promotions and advertising(i.e.marketing mix) and direct the positioning ,differentiation & developing brand image activities to achieve marketing objectives in conformity with budgetary constraints
• Direct Marketing promotion activities for Company products or solutions, including the marketing of existing products
• Analyses Market to shape Demand ,consumer behaviors and patterns to determine the needs for new products to respond for consumer demand, or developing markets for new products.
• Identify and analyse Market's competitiveness relevant to either the organization and competitors and surveying progress in market share and growth
• Responsible for formulation of corporate credit policy in alignment with company guidelines.
• Conduct necessary market researches to determine different potentials for market growth and different coverage areas that needs to be penetrated
• Plans and executes advertising strategy of the company as well as negotiations with service providers to provide maximum benefits with lower costs and Responsible for Overall Communication plan that will increase company brand awareness and penetration
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
• Responsible for all design layouts either on the Showrooms or merchandise to maintain necessary corporate identity and brand image
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• Develop and maintain a marketing department structure which is staffed with qualified caliber which are capable of achieving departmental and individual objectives
• Responsible for directing and controlling product managers who will have full fledge awareness of products knowledge
• Develop the Digital marketing strategy as well as build up of e-commerce system