Social Media Specialist

We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to create and maintain a strong online presence...

Duties and Responsibilities:-

• Build and execute social media strategy through research, bench-marking, messaging, and audience identification.
• Create and maintain the corporate social media policy and guidelines.
• Write, develop and strategize online content production and scheduling.
• Report on online reviews and feedback from customers and fans.
• Assist with crisis management, bad reviews, and negative news communications.
• Generate, edit, publish, and share content daily (original text, images, video, and HTML).
• Build meaningful connections and encourage community members through dialog and messaging that engages and motivates consumers.
• Create and maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies.
• Create and implement social media marketing plan and editorial calendar.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Audits and analyses social media presences, including digital advertising costs and returns.
• Monitors and develops reports on competitor activity within social media spaces.