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Job Description
- Create, implement, optimize and manage pay-per-click, Google Display Network (GDN), Bing/Yahoo Ads, Mobile Ads, display and DoubleClick.
- Perform day-to-day campaign activities Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, campaign expansion and continually identify opportunities to make measurable improvements through the following components: Ad copy, Keyword research, testing, and analysis, Bid management and A/B testing
- Create and manage all our in-house re-marketing campaign and coordinate with our 3rd party tools to ensure the best performance
- Verifies quality and appropriateness of ad placement in search engine site networks.
- Identify and utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (e.g., CPA, CPL, etc.)
- Monitor and review weekly performance reports on KPIs including but not limited to impression rate, CTR, conversion rate, conversions, CPA, cost, and cost per click.
- Monitor the marketplace, competitive landscape, industry trends, and third party data sources to constantly identify new marketing opportunities
- Work closely with and report to the Digital Marketing Manager.
- Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross-team key learnings…often on the fly at the client’s request.
Job Requirements
- Experience working in e-Commerce is mandatory.
- Google AdWords Certification is mandatory.
- Google Analytics certification is mandatory.
- Analytical and possess the ability to evaluate data and interpret results.
- Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations.
- Excellent written and verbal communication skills.
- Strong collaborator that can work with many partners to achieve an end goal.
- Bachelor’s degree in Math, Economics, Marketing or another analytical focused program.
- Strong Microsoft Excel skills: pivot tables, VLOOKUP, and chart building, formulas and spreadsheets.
- Travel industry background is a bonus
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