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Job Description
- Create reports to monitor campaign delivery and track
- Collaborate with the internal team on special projects
- Develop optimization strategies on a campaign-by-campaign basis to maximize performance, and recommend campaign modifications
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Identify buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Manage clients campaigns on all social media platforms
- Coordinate launch of media campaigns with different departments
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
Job Requirements
- A minimum of 4 years of relevant work experience
- A minimum of 2 years of digital marketing exposure
- Excellent ability to track, report and analyze website analytics/ PPC initiatives and campaigns
- Meticulous with high attention to detail
- Organized and punctual