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Job Description
Job Description:
- Review and update the website content.
- Establish our web presence to boost brand awareness
- Suggest, build and execute the social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate and publish and share daily content (original text, images, video or HTML etc..) that builds meaningful connections and encourages engagement with the community to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Create editorial calendars and schedules.
- Continuously improve and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate and coordinate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Design and develop content for flyers and banners and participate in events and digital media campaigns aligned with business goals
- Maintain a strong online company voice through social media
- Suggest and implement direct marketing methods to increase profitability
Job Requirements
- BS in Communications, Marketing, Business, New Media or Public Relations
- Working experience in social media marketing or as a digital media specialist
- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software.
- Excellent writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Familiarity with web design and content management systems
- Strong verbal and written communication skills
