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Automotive Marketing Manager

Cairo, Egypt
Posted 2 years ago
130Applicants for1 open position
  • 5Viewed
  • 2In Consideration
  • 2Not Selected
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Job Details

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Job Description

In line with this role, you will be expected to fulfill the following assignments:

  • Build Marketing mixes and campaigns together with brand equity for the brands across specific ranges in Egypt,
  • Plan and achieve the targeted retail volume for the brands by closely working with Commercial and Sales Managers, distributor and dealers,
  • Define the marketing plan to address challenges and develop a 360 communication plan (ATL/BTL/ Digital) for improvement of brand salience and maximize brand preference in Egypt,
  • Understand the customer category and purchase funnel for brands in Egypt,
  • Develop insights for the category by identifying the needs / gaps,
  • Create regular marketing communication collaterals and digital artworks meeting the demands of the market,
  • Monitor the brand communication effectiveness and its ROI,
  • Maintain brands Management Information System and monitor target achievement,
  • Ensure periodic reporting and sharing of reports to the Marketing Director.
  • Plan achievement of New Product Development volume and market shares in the market. 
  • Collaborate with other teams to promote offerings and follow up on all marketing activities to generate leads
  • Communicate with customers through the marketing activities to determine their needs and interests and to know their feedback.
  • Evaluate market reactions to advertising programs, media placement, and merchandising policy.
  • Develop surveys and other marketing tools and prepare marketing reports to present them to the top management.

Job Requirements

  • Bachelor's degree in marketing or any relevant field.
  • Minimum of 10 years' experience in Marketing activation and establishing new brands.
  • Experience in the automotive industry is a must.
  • MBA holder is preferable
  • Strong experience and knowledge of ATL, BTL and digital campaigns is key.
  • Strong verbal/written communication, presentation and organizational skills
  • Strong Negotiation Skills.
  • Ability to multi-task
  • Fluent in English.
  • Attention to detail.

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