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Job Description
- Planning, development and execution of BTL acquisition strategy
- Be the Marcomm's point of contact for all BTL acquisition activity
- Interact cross-functionally with sales, marketing and base management teams
- Work with the relevant sales channels to develop bespoke BTL activity for each
- Liaise with marketing team to ensure strategy and activity in line with overarching marketing activity
- Develop & champion the brands BTL acquisition comms roadmap
- Communicate this strategy to agency partners and identify each agency's role in delivering against it.
- Continuously amend road map based on learning's and best practice
- Contribute to the development of the overall Brand and Comms strategy
- Ensure all BTL Comms is in line with established brand guidelines (e.g. look and feel, tone of voice, etc.)
- Responsible for the evaluation of all relevant comms activity
- Conduct post campaign analysis to establish best practice messaging, execution & results.
- good knowledge of reporting methods (excel- word- power point).
Job Requirements
- College degree and above.
- Good English (or classical Arabic)
- With related experience in Media production agency / BTL products is preferred.
- Good communication and presentation skills.
- Patient, careful, supportive.
- Has strong teamwork spirit.
- Good skills in Excel &PowerPoint
