Marketing & Sales Manager

Objective:

• The sales and marketing manager is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally:

Main Duties:

• Owning and hitting/exceeding annual sales targets within assigned territory and account

• Developing and executing strategic plan to achieve sales targets and expand our customer bas

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services

• Develops and manages sales/marketing operating budgets.

• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

• Monitors competitor products, sales and marketing activities.

• Establishes and maintains relationships with industry influencers and key strategic partners.

• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals

• Meets with key clients, promoting sales, with maintaining relationships and negotiating and closing deals.

• Directs product research and development.

• Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.