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Job Description
Job purpose
Oversee Social Media campaigns which include but are not limited to: research, campaign & content creation, execution, monitoring and reporting. Handle our social media presence ensuring high levels of web traffic and customer engagement.
Duties and responsibilities
- Embrace and encourage the ethos and standards of excellence as defined in the SMART Core Values.
- Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.
- Create timely and engaging content optimized for platform used and intended audience.
- Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients.
- Analyse and report social media actions on a monthly basis for successes and new opportunities.
- Implementing Social Media SEO tactics aligned with our clients’ keyword and SEO strategies.
- Help in creating engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc.).
- Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
- Continue to refine and define our social marketing process.
- Work with teams to create a solid branding message that’s reflected across marketing materials, social media content and shared by employees
- Perform other duties as requested by direct & dotted reporting line managers / supervisors.
Job Requirements
- Bachelor’s Degree in Marketing, PR, or relevant qualification.
- Excellent Organizational skills
- Excellent computer skills
- Excellent Writing skills
- Research skills
- Multi-tasking
- Time Management
- Excellent Teamwork skills.
- Excellent Communication Skills
- Flexibility.
- Problem solving skills
- Analytical Skills