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Brand Manager

M² Developments
New Cairo, Cairo
Posted 6 years ago
113Applicants for1 open position
  • 102Viewed
  • 9In Consideration
  • 93Not Selected
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Job Details

Experience Needed:
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Job Description

Main Duties:

  • Analyze how our brand is positioned in the market and develop targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals, and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning, and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimate
  • The Brand manager will serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand and product. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.
  • Measure and report performance of all marketing campaigns, and assess against goals
  • Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Brainstorm new and innovative growth strategies
  • The Brand manager will serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand and product. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.

Job Requirements

  • From 4 to 6 years of experience

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