SEO Specialist

We are currently searching for a Senior Digital Marketing Specialist to join our Marketing team.

The Senior Digital Marketing Specialist is responsible for the planning, design, optimization maintenance, measurement and reporting of FactoryYard website, social media, click-to-customer-service, and demand generation programs to increase brand awareness and preference, generate qualified leads, improve customer service, increase ecommerce and offline sales, and deepen customer engagement across all lines of FactoryYard’s business. You will provide influential leadership to our IT, Sales, Marketing, Regulatory, and Executive team members, as well as outside agencies and vendors, in order to achieve company objectives.

In addition, the Senior Digital Marketing Specialist is responsible for developing, managing, implementing, measuring and reporting on other marketing communications projects, as assigned by the Director of Corporate and Marketing Communications, to support FactoryYard’s Operating Plan objectives.

Essential Duties and Responsibilities:

• Adhering to FactoryYard digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all FactoryYard digital-marketing related activities including Factoryyard.com, social media sites and digital marketing campaigns
• Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
• Analyze and report on customer and competitors behavior insights to improve factoryyard.com
• Manage e-mail marketing programs, lists, imports, and permissions
• Conduct landing page and e-mail campaign tests
• Coordinate online sales and marketing events.
• Develop and write digital content and maintain content publishing editorial calendar
• Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
• Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners
• Develop creative briefs to give the internal creative team and agencies clear direction
• Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects FactoryYard branding specifications
• Ensure digital design is optimized for branding, impact, SEO, web development, etc.
• Comply with Regulatory routing, documentation and archiving standards
• Identify opportunities for applying new technologies, digital products and services to online campaigns