Senior SEO Specialist
WSI -
New Cairo, CairoPosted 6 years ago12Applicants for1 open position
- 8Viewed
- 2In Consideration
- 2Not Selected
Job Details
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Job Description
- Optimize website content, landing pages and paid search copy for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Place keywords appropriately in copy to gain most search engine traffic.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Execute tests, collect and analyze data & results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Monitor and track the performance of SEO campaigns, including site traffic and back links as well as manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Research and analyze competitor advertising links.
- Work with developers to ensure SEO best practices are properly implemented on newly developed code.
- Direct off-page optimization projects (e.g. link building and coding).
- Take the responsibility of external link building with relevant high-quality third-party websites, directories and specialist software as well as internal link building within sites.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines
Job Requirements
- BSc/BA in Marketing, Business, Computer Science or related field.
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Full knowledge of ranking factors and search engine algorithms.
- Up-to- date with the latest trends and best practices in SEO and SEM.
- Ability to simultaneously handle multiple projects is a must.
