Digital Marketing And Media Specialist

• We are looking for a qualified Digital Marketing and media specialist to join our team. You will lead our marketing efforts using new media and digital tools.
• If you know how to creatively handle various online marketing tools, like websites, social media, youtube, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.
• Ultimately, you should be able to promote our company and increase client engagement.

Responsibilities:

• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, social media, blogs, press releases and podcasts).
• Manage end-to-end digital projects.
• Establish our web presence to boost brand awareness.
• Maintain a strong online company voice through social media.
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
• Suggest and implement direct marketing methods to increase profitability.
• Monitor ROI and KPIs.
• Stay up-to-date with digital media developments.
• Daily management and execution of multiple digital marketing campaigns including Adwords/PPC, display, re-targeting, social advertising, SEO, SEM, mobile, and email.
• Research, optimize, review, and provide reporting with a detailed analysis of campaign results.
• Work with the account management team and a variety of clients to determine strategy and campaign goals.
• Manage campaign budgets.
• Stay on top of industry trends and best practices.
• Work with the web development team to optimize copy for search engine optimization.
• Perform ongoing keyword discovery, expansion, and optimization.