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Job Description
- Preparing and delivering marketing plans within key objectives
- Working with in-house designers to produce materials of visual impact and within brand guidelines
- Involving key stakeholders for product at each stage of campaign, and reporting results once completed
- Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
- Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format
- Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service
- Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and DVDs
- Liaising with events coordinators to maximise visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate
- Attending key conferences to manage booth, do customer interviews and focus groups
- Monitoring competitor activity and generating leads for products and services.
Job Requirements
- Proven experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. WebTrends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- BSc/BA in marketing, business administration or relevant discipline
- Must have a car