Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Define PPC strategy for a range of clients, including mobile and tablet campaigns
- Manage large scale PPC and shopping campaigns across Google and Bing – and manage all paid search advertising campaigns
- Manage PPC and Paid Media campaigns across all social and re-targeting networks
- Implement A/B and multivariate testing to continuously improve ROI and performance
- Use key programs such as Google Adwords and Google Analytics to analyze and report on all PPC campaigns for all clients throughout the year
- Manage large scale PPC budgets for a range of clients
- Optimize all PPC activity, including bid management, copywriting and competitor benchmarking
- Landing page testing and optimization
- Keep up to date with the latest developments and trends across PPC and Paid Media
- Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI
Job Requirements
- Large scale budget management experience
- Strong analytical and reporting skills
- Excellent people management skills
- A good working knowledge of key programs including Google Adwords and Google Analytics
- Experience of managing multiple PPC campaigns simultaneously
- A good working knowledge of the complete digital marketing mix, particularly SEO and Social Media
- Strong communication and copy-writing skills
- Good working knowledge of Office programs, particularly Excel and PowerPoint
- Google Adwords Certification
- The ability to successfully implement new PPC campaigns and achieve excellent ROI for all clients
- The ability to work well as part of a larger management team