Marketing Manager
Edu Fun -
Nasr City, CairoPosted 6 years ago118Applicants for1 open position
- 50Viewed
- 9In Consideration
- 0Not Selected
Job Details
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Job Description
- Plan marketing and branding objectives.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Develop strategies and tactics to get the word out about the company
- Ensure brand messages are consistent.
- Establishes marketing goals based on past performance and market forecasts
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Developing and managing marketing operating budgets.
- Planning and overseeing advertising and promotion activities including offline and online.
- Achieving satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
- Ensuring effective control of marketing results and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Directing staffing, training, and performance evaluations to develop and control marketing programs.
- Analyzing and controlling expenditures of division to conform to budgetary requirements.
- Reviewing and analyzing performances against programs, quotes, and plans to determine effectiveness.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions.
- Monitoring competitor products and marketing activities.
- Establishing and maintaining relationships with industry influencers and key strategic partners.
- Guiding preparation of marketing activity reports and presenting to executive management.
- new concepts, business models, channels and partners
Job Requirements
- Strong ability to think both creatively and strategically.
- 5+ years of demonstrable & rich experience in the field with a proven track of achievements in B2B Demand Generation.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools.
