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Job Description
- Developing and effectively running an ongoing content marketing creation process for products, diaries, website content, marketing content and social media micro content
- Blogging on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers. Writing various types of articles on a wide range of topics for our blog
- Reviewing, editing and approving all platform content
- Optimizing content for search engines and lead generation
- Conducting analytical projects to improve blog strategies/tactics
- Growing our subscriber base by providing them regular, helpful content that’s in-tune with their needs
- Collaborating with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
- Convincing others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
Job Requirements
- BA/BS degree or equivalent working experience
- 2-3 years of marketing and content creation experience
- Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, Slide Share, Facebook, Twitter, etc.)
- Past experience building audiences either online or offline
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
- A passion and strong understanding of the travel industry and our business’ mission
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our Business’ various types of content
- An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics
- Excellent organizational skills to work independently and manage projects with many moving parts
- Full understanding of inbound marketing, SEO, content marketing is a must.
