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Job Description
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using analytics tools
- Collaborate with brand marketing team to maintain a consistent brand voice and message across all paid campaigns.
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- You will manage all relationships with vendors and ensure we get the most efficient cost possible.
Job Requirements
- BA/BS or equivalent working experience.
- In-depth knowledge of Google Adwords with unique analytical skills.
- Excellent communicator with ability to sell and convince.
- Experience handling marketing budgets and forecasting/reporting results.
