Marketing Manager
Afaqy -
Nasr City, CairoPosted 6 years ago82Applicants for1 open position
- 66Viewed
- 7In Consideration
- 1Not Selected
Job Details
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Job Description
We are looking for a flexible, versatile and creative marketeer with a managerial level who can help revamping our existence in the market taking steps to measure, enhance, and enrich the position and image of our company through various goals and objectives.. If you breathe MARKETING, We need to talk!
Responsibilities
- Plan marketing and branding objectives.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Develop strategies and tactics to get the word out about the company
- Ensure brand messages are consistent.
- Establishes marketing goals based on past performance and market forecasts
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Developing and managing marketing operating budgets.
- Planning and overseeing advertising and promotion activities including offline and online.
- Achieving satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
- Ensuring effective control of marketing results and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Directing staffing, training, and performance evaluations to develop and control marketing programs.
- Analyzing and controlling expenditures of division to conform to budgetary requirements.
- Reviewing and analyzing performances against programs, quotes, and plans to determine effectiveness.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions.
- Monitoring competitor products and marketing activities.
- Establishing and maintaining relationships with industry influencers and key strategic partners.
- Guiding preparation of marketing activity reports and presenting to executive management.
- Establishing and maintaining a consistent corporate image throughout all product lines, promotional materials, and events.
- Produce valuable and engaging content for our website/blog that attracts and converts our target groups
- Measure and report performance of marketing campaigns, gain insight and assess against goals.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners
Job Requirements
- Strong ability to think both creatively and strategically.
- 5+ years of demonstrable & rich experience in the field with a proven track of achievements in B2B Demand Generation.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends,..etc)
- Experience in setting up and optimizing Google Adwords campaigns
- Excellent communicator and self-starter who can easily adapt to any environment, remain calm under pressure, and always come to the table with ideas, solutions, and a positive attitude.
- BS/MS degree in marketing or a related field is preferred.
