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Job Description
- Monitor budget and adjust bids to gain better ROI
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Plan and implement all paid search campaigns, ensuring that PPC campaigns are up and optimized according to brief and best practice guidelines.
- Manage medium-to-large-sized PPC budgets.
- Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns with a view to ensuring maximum ROI and conversion.
- Perform keyword research as well as maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company (or our clients') goals.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with company (and client's) goals.
- Analyze activity and performance of all paid search campaigns and create reports on the findings.
- Plan and optimize the use of Social Media Advertising (Facebook, Twitter, Instagram, etc.) to launch ads based on: location, specific interests, behavioral interactions, age and other custom targeting options ─ with a view to achieving good ROI.
- Keep pace with search engine, PPC and SMA industry trends and developments.
Job Requirements
- 3+ years' experience in Paid Search (PPC) and Social media advertising (SMA).
- Experience in working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc.).
- Experience with website analysis, using a variety of analytics tools including tools (Google Analytics, Tableau, Web Trends etc.) as well as internal reporting tools.
- Proficiency in managing moderate-to-large-scale PPC accounts in a variety of different business verticals.
- AdWords certification a plus.
- BS/BA degree
- Proven experience as a PPC Specialist or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Working knowledge of analytics
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills