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Job Description
Egyptian International Food Company, subsidiary of Motaheda-Holding, is one of Egypt's leading domestic refreshment beverage companies, manufacturing, bottling and distributing Tier 2 carbonated soft drinks under it own brand.
Main Job purpose
- This fast paced role leads Sales & Marketing Department to develop and execute highly effective Marketing strategies to maximize sales potential in all areas of business and markets.
- Reports to the General Manager and part of the Executive Committee including : Finance & Administrative Manager, Plant Manager and Supply Chain Manager.
Duties and Responsibilities
- Identify new market areas and expand distribution network by generating new business with large 3rd party distributors in Delta and Upper Egypt Gouvernorats;
- Develop sales, marketing, customer retention, advertising, pricing, and distribution strategies and propose adjustments to product mix;
- Develop sales plans, activities, and campaigns and manage the day-to-day activities of a sales team;
- Prepare sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts to identify problem areas;
- Negotiate sales with existing and new key accounts who are of strategic importance to the organization;
- Conduct market research and competitor and customer analysis and maintain accurate and updated market information;
- Plan, develop and coach sales team;
- Cultivate effective business relationships with executive decision makers in key accounts;
- Forecast annual, quarterly and monthly sales revenue;
- Develop and execute a communication and PR strategy;
- Develop an effective brand strategy through offline and online channels.
Job Requirements
Previous experience in Sales & Marketing of Beverages or FMCG in Governorates outside Cairo is mandatory.
Skills
- Customer oriented; values customers relationships, identifies customers needs and meet their expectations.
- Handles situations and problems with innovation and creativity.
- Strives for excellence and pays attention to details.
- Has strong understanding of markets, competitors and business models.
- Understands basic management and financial principles to optimize overall performance of the team.
- Has excellent team leadership skills; leads and enables the process of change and transition while helping others cope.
- Creates a continuous learning and development environment for the team.
- Has experience in developing targeted sales plans.
- Has a successful track record of lead generation, lead nurturing and high conversions in closing sales deals.
- Able to create and execute marketing campaigns successfully.
- Positive, diplomatic team player with the ability to handle pressure.
- Has excellent communication skills.
- Works well with a team and independently.
Requirements
- Min 15 years of Experience
- Min 10 years of proven experience as Sales & Marketing Manager in Food and Beverage industry or FMCG. (Soft Drinks considered a plus)
- Proven experience in marketing Tier 2 products in Gouvernorates
- BSc/Master degree in Business Administration, Commerce or related fields
