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PPC & Social Media Advertising Specialist

WSI
New Cairo, Cairo
Posted 6 years ago
19Applicants for1 open position
  • 18Viewed
  • 6In Consideration
  • 10Not Selected
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Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
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Skills And Tools:

Job Description

Responsibilities:

  • Plan and implement all paid search campaigns, ensuring that PPC campaigns are up and optimized according to brief and best practice guidelines.
  • Manage medium-to-large-sized PPC budgets.
  • Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns with a view to ensuring maximum ROI and conversion.
  • Perform keyword research as well as maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company (or our clients') goals.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with company (and client's) goals.
  • Analyze activity and performance of all paid search campaigns and create reports on the findings.
  • Plan and optimize the use of Social Media Advertising (Facebook, Twitter, Instagram, etc.) to launch ads based on: location, specific interests, behavioral interactions, age and other custom targeting options ─ with a view to achieving good ROI.
  • Keep pace with search engine, PPC and SMA industry trends and developments.

Job Requirements

Professional Skills & Qualifications

  • 2-3 years' experience in Paid Search (PPC) and Social media advertising (SMA).
  • Experience in working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc.).
  • Experience with website analysis, using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Proficiency in managing moderate-to-large-scale PPC accounts in a variety of different business verticals.
  • AdWords / Bing certification a plus.
  • BS/BA degree

    Note:

    Company location is in 5th settlement.

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