Brand Manager

Job Scope:

The mumm Brand Manager is a very unique and challenging position as it requires multi skilled individual to do the job right.

• During this journey you will be learning about and responsible for one of mumm categories where you will act as the General Manager of this brand.
• You will understand the consumer, work with the product team on tailoring our offering for the target consumer and build the brand fundamentals with the help and support of our experienced brand building team.
• You will be part of the business planning and execution process to insure we have a fully harmonized business and brand vision.
• You will interact with highly competent talents that are looking to include the best caliber to our team.

You will work on multiple fronts of Brand management including and not limited to:

• Listen to the potential users and identify their needs and build product features

  • Work with UX designer on crafting the experience for the new Product.
  • Analyze how our brand is positioned in the market and crystalize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead execution with excellence of the brand plans and initiatives
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Work on Performance Marketing planning and execution using cutting edge marketing, data and analytics technologies
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies