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Job Description
Role Purpose:
Responsible for the company's marketing strategy with the objective of increasing revenue and brand value.
Duties & Responsibilities:
- Create Effective and innovative marketing strategies that build the brand and drive revenue growth.
- Oversee the target segment consumer profile with respect to their habits, usage, preferences in the decision making & investment process in relevant markets.
- Oversee the planning, development and execution of all the organization's marketing initiatives & ensure their compliance to potential client's preferences.
- Finalize contracts with various agencies in the field such as advertising, PR, Digital, outdoors & Activation.
- Tune their timely messages to optimize communication impact on the target segment.
- Manage the Market budget to deliver desired growth.
Job Requirements
- Bachelor Marketing or Mass communication
- Minimum 7 years experience in a lead marketing role.
