SEO Specialist

We are seeking an SEO Specialist to perform keyword research, content optimization and other key SEO tasks for client accounts. We are looking for someone with a track record of both analytical and creative skills to fill this critical role on the client delivery team.

Responsibilities

• Competitor Research, Keyword Research and SEO Writing: Accountable for conducting competitor research, keyword research, SEO writing, and other content optimizations as needed for client accounts, executed with attention to detail and on deadline.
• Optimization Strategy and Execution: Support the client delivery team as needed around the development and execution of optimization strategies for client accounts.
• Reporting and Analysis: Monitor, analyse and report on key metrics to track against client goals, and to identify trends, successes and opportunities for improved client outcomes.
• General Support: Support client projects and the client delivery team as needed, including but not limited to, working with client account managers to develop digital strategies to meet client goals, taking notes on client calls, collaborating with clients on cutting-edge SEO strategies, conducting miscellaneous research, and performing client and prospective client site audits.
• Stay Up-To Date on SEO Trends and Best Practices: Understand the SEO industry and keep up with industry-wide best practices and search engine updates.
• Optimize copy and landing pages for search engine marketing
• Research and implement search engine optimization recommendations off Google guidelines.
• Research and analyze competitor links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI.