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Social Media Specialist

Al Frana Technology and Development
Downtown, Cairo
Posted 6 years ago
32Applicants for2 open positions
  • 32Viewed
  • 0In Consideration
  • 1Not Selected
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Job Details

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Job Description

About the Job

  • We are looking for a highly motivated Social Media Specialist that has proven success in creating content marketing, social marketing campaigns, and integrating cross-platform initiatives.
  • The candidate will have the ability to translate marketing objectives into engaging social media strategies and to manage the success of a social media program across many functional groups.
  • This individual will have the opportunity to help craft digital strategy and work with the team to ensure that brand positioning and messaging is consistent across digital communications as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Duties and Responsibilities

  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
  • Write, develop, and strategize online content production and scheduling.
  • Assist with crisis management, bad reviews, and negative news communications
  • Generate, edit, publish, and share content daily (original text, images, video, and HTML)
  • Build meaningful connections and encourage community members through dialog and messaging
  • Create and maintain company social media pages and profiles
  • Moderate user-generated content and messages appropriately, based on company and community policies
  • Create and implement social media marketing plan and editorial calendar
  • Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
  • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

Job Requirements

  • Bachelor’s degree in marketing, communication, or related field
  • 2+ years’ experience in digital marketing and social media
  • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, Instagram, Snapchat, Google AdWords, Double click, YouTube, LinkedIn, etc.)
  • Basic knowledge of Photoshop
  • Knowledge of project management and web design best practices
  • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
  • Strong written and verbal communication skills
  • Fluent in English and Arabic. speaking, writing and reading

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