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Job Description
- Lead the strategy, planning, execution and ongoing optimization for ALTV’s social media channels.
- Measure and monitor social activities - what works, tweak and better to help select and maintain the right ones for ALTV.
- Define and track goals for our social media content strategy, tying key social metrics back to core business objectives.
- Drive consistent, relevant traffic from content we put out through social media to ALTV platform.
- Find creative and new ways to use social media to introduce people to ALTV platform, shows, and community initiatives.
- Lead the social media team and work with other members of the wider marketing team to develop and maintain ALTV’s tone and visual identity to suit each social property.
- Proficiency in all social media platforms with latest trends of Social Media Marketing.
- Responsible for managing of social media monthly calendar
- Monitor benchmarks for measuring the impact of social media, analyze, review, and report on the effectiveness of campaigns to maximize results for the business.
Job Requirements
- Able to manage multiple, concurrent projects and initiatives.
- Able to work under tight deadlines with short turnarounds in a fast-paced working environment.
- Excellent organizational and communication skills with the ability to handle and prioritize multiple projects.
- Innovative thinking for absolute out of box concepts
- Research idea and fact pertinent to type of content assigned
- Can copy, edit and proofread content.
- Proven work experience as a Social media manager
- Solid knowledge of SEO, keyword research, and Google Analytics
- Analytical and reporting skills