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Job Description
- Conduct market research to understand consumer requirements, habits and trends.
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
- Liaise with external vendors to execute promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail...etc.).
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Manage print and digital asset inventory to ensure creative alignment across all marketing channels.
Job Requirements
- Proven experience as marketing specialist or similar role.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office.
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- BSc/BA in marketing, pharmacy, or equivalent.
- Have experience in medical equipment field (preferable).
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