Digital Marketing Specialist

Role description

Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue by creating innovative social media campaigns.

Main activities

• Develop and Implement SEO and PPC strategies

• Create and manage link building strategies, content marketing strategies, etc.

• Identify trends and insights, and optimize spend and performance based on the insights

• Innovate and present new marketing platforms and strategies •

• Develop engaging online content including forums, videos, graphics, and blogs

• Forecast marketing campaign growth and ROI for Marketing Campaigns

• Manage email and social media marketing Campaigns

• Use Google Analytics, google adword, and other relevant sites

• Social Management

• Create engaging multimedia content such as videos, and/or outsource this effectively