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Job Description
- Preparing and delivering marketing plans within key objectives
- Working with in-house designers to produce materials of visual impact and within brand guidelines
- Involving key stakeholders for product at each stage of campaign, and reporting results once completed
- Generating and executing marketing campaigns across social media platforms
- Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format
- Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service
- Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and DVDs
- Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate
- Attending key conferences to manage booth, do customer interviews and focus groups
- Monitoring competitor activity and generating leads for products and services.
Job Requirements
- Previous experience is a must