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Job Description
- Responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.
- Collect and analyze information about different media channels with regards to consumer behavior, circulation, audience trends and the impact of different methods.
- Planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
- Media planners need to work closely with their clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns.
- Digital media planning, booking and monitoring for campaigns will affiances and effective manner to increase the ROI of brand spindly.
Job Requirements
- Bachelor Degree.
- +2 years Media planning experience at digital marketing agency.
- Strong mathematical abilities required.
- Experience using DoubleClick, ComScore, Nielsen Net Ratings, Google Analytics and other media tools.
- Strong writing, presentation and strategic and analytical thinking skills.
- Able to work independently and have excellent time management skills.
- Excellent understanding of online media planning
- Understands how digital fits in the overall client marketing/media strategy
- Proficient in using standard online media research and planning tools (Nielsen Net Ratings, Double Click)
- Ability to work with modest media budgets
- Living near Ard El Golf is preferable (Heliopolis, Nasr City, Sheraton, Nozha…etc.).
