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Job Description
Main Duties:
- Manage the day-to-day internal and external communications and marketing activities of the Alliance
- Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Maintain a strong brand for the Alliance, including impactful and fit-for-purpose publications, web site, social media and merchandise
- Co-ordinate media and public affairs activities to promote Alliance legal and policy positions, aimed at implementing the UN Convention on the Rights of the Child in Ireland
- Manage the monitoring of media and current affairs developments, across a wide range of media and in the Oireachtas itself
- Prepare press statements and articles on children’s rights issues for internal and external communications
- Manage the publication and promotion of Alliance materials, including design and printing
- Ensure that the Alliance communication outputs are of a high standard, respond to the needs of the target audience, and are delivered within agreed budget and timelines
- Build on existing and develop new relationships with media, key decision makers, member organisations and others
Job Requirements
- Degree in relevant discipline, preferably a Master’s Degree or higher in communications
- 7-15 years’ experience in a communications, marketing or journalist role
- Excellent written and verbal communication and presentation skills
- Attention to detail and strong organisational skills
- Ability to work calmly under pressure and within a small dynamic team
- Excellent interpersonal and networking skills
- Ability to manage a complex workload and work to tight deadlines
- Standard office ICT skills, including social media.
