Marketing Manager

Arab Medical Union -
Cairo, EgyptPosted 6 years ago

58Applicants for1 open position

Job Details

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Job Description:

Marketing and Fund Raising Officer:

Intro about Arab Medical Union:

Project Background:

Intro about the Projects he/she will seek for it funds

Scope of the position:

General points about the role he/she will take for example:

Key Responsibilities:

Communications:

To continue to develop, implement and evaluate the long term Marketing and Communications Strategy and short term Annual Activity Plan. To set and monitor key objectives for all AMU communications.
To develop and implement a comprehensive marketing, communications and PR programme to support a fund-raising initiative for AMU
To advise the CEO, and Director of Development and all AMU staff on all communications matters.
To manage the planning and implementation of campaigns to publicize new appeals and fund-raising initiatives with clearly identified communications objectives.
To identify and develop new ways of promoting the AMU work across Arab Countries.
To advise on the development of new communication channels to promote AMU and implement when relevant.
Support the fund-raising team with the provision of copy required for AMU activities, sometimes at short notice.
To ensure that AMU is well represented internally in public areas, on internal TV networks, website and inpatient areas; to ensure that AMU is well represented internally to staff, ensuring that communications are very active through staff targeted communications channels such as the intranet.
To lead in the procurement and contract management of external suppliers in relation to communications and marketing material when required.
To provide a monthly update on communications activity to the Director of Development and compile a quarterly communications report for the Board of Trustees.

Brand management:

To develop the brand alongside the Director of Development and act as the brand guardian, monitoring all external communication activity to ensure it adheres to the AMU’s brand guidelines.
To lead on the identification of opportunities to increase exposure to the AMU’s brand and to build recognition.
Management of communication channels
To manage the AMU website ensuing it is up to date at all times with high quality, clear, accessible information. To advise on any design issues or upgrades as and when required.
Develop and manage social media feeds to maximize effectiveness. To identify any new digital opportunities and develop when appropriate.
To attend regional fund-raising activities and events as part of the wider fund-raising team to encourage donations and ensure that all PR opportunities are maximized.

Media Relations:

To be responsible for the writing and proof reading of press releases and other relevant articles.
To be the principal point of contact for the media, responding to any inquiries in a timely manner and providing clear, accurate information to journalists.
To ensure that any risks to the AMU’s reputation are identified at an early stage and that the AMU is in a position to capitalize on any potential media opportunities.
To identify and cultivate new and existing case studies for use in publicity or fund-raising materials or as lead stories for the local media.

Stakeholder relations:

To forge excellent working relationships with a broad range of external stakeholders to optimize opportunity

Essential Competencies:

University degree in Marketing, or Development studies, and/or other relevant fields or equivalent work experience;
Languages: Fluent Arabic and English both oral and written;
Office suite proficiency;
Experience in developing data management systems and tools;
Strong writing skills, both in English and Arabic.
Strong analytical skills

Personal skills and competencies

Collaborative attitude and strong team spirit;
Excellent interpersonal communication skills;
Capacity to meet deadlines and provide timely feedbacks;
Ability to establish and develop beneficial professional relationships;
Ability to take initiatives and solve complex problems;
Strong interest in public health projects, health system strengthening and community involvement;
Capacity to negotiate with and influence others;