Sales And Marketing Specialist

SALES & MARKETING SPECIALIST

• A sales & marketing specialist his role is Establishing sales objectives and handling all sales activities in order to fulfill these objectives.
• Understand the market, the customer needs, and the competition.
• Prepare promotional materials, handle sales, create and implement marketing strategies, analyze results and keep good customer and public relations.
• Design new products/services according to their market research and analysis.

Essential Functions

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
• Develops and manages sales/marketing operating budgets.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitor products, sales and marketing activities.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Represents company at trade association meetings to promote a product.
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Coordinates liaison between sales department and other sales related units.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Assists other departments within the organization to prepare manuals and technical publications.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
• Directs product research and development.