Digital Marketing Specialist -Pay Per Click - PPC
B.TECH -
Nasr City, CairoPosted 6 years ago38Applicants for2 open positions
- 34Viewed
- 10In Consideration
- 9Not Selected
Job Details
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Job Description
- Analyze previous campaign's performance & data to come up with crucial decisions affecting campaign strategies.
- Identifying opportunities in the marketplace to innovate paid search campaigns, expand client visibility, improve performance and consistently achieve maximum ROI.
- Delivering innovative paid search campaigns to provide optimization support, and exceed measurable objectives.
- Perform and optimize SEM programs via keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis of competitor campaigns to improve click through and conversion rates.
- Monitor and track paid search campaigns' budget to prevent campaigns from going over budget.
- Keep pace with PPC industry trends and developments to ensure sustainable competitive advantage
Job Requirements
- Bachelor’s Degree, or equivalent experience with proven work experience in related field
- 2-4 years of paid search (PPC) experience.
- Experience working with Google Analytics
- Ability to analyze campaigns and track results
- Executing SEM campaigns with proven ability to increase ROI
- Proven track record of developing, implementing and managing
successful paid search program.
