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Job Description
Job Summary:
- We are hiring worldwide Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- Developing a distinct online presence by attracting high numbers of internet followers through social media channels
Key Responsibilities
- Responsible for the Online marketing campaigns.
- Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification.
- Measure and optimize our paid marketing using analytic tools
- Research and test partnerships with new ads platforms to expand our reach and/or lower our cost-per-acquisition.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Creating and sending email campaigns.
- Research, write and edit original SEO ready content for company websites, blogs, online communication, and content assets including case studies, emails, newsletters, technical documentation, social and more.
- Re-purpose and optimize existing content for digital channels.
- Archive all marketing activities and material along with pictures and videos creating a media library
- Creating required visuals required for all social media marketing material.
- Answer questions on (Facebook, Twitter, LinkedIn, e-mail… etc.) and managing any online feedback forms
- Create and upload videos and links to Site and Social Media.
- Monitor the activities of main competitors in social media
Job Requirements
- Previous experience in the educational field is preferred.
- Expert in Online marketing campaigns.
- History in innovative marketing ideas
- Using Photoshop and designing programs
- Know how to put our Web in the top searching on the Internet
- Know how to reach our targeted clients around the world who are interested in learning Modern languages and Quranic studies
- in depth knowledge of the various paid marketing channels and technologies, including paid search (Adwords), re-targeting, social network advertising (Facebook Ads).
- Excellent communicator with ability to sell and convince.
- Experience handling marketing budgets and forecasting/reporting results.
- Must be able to write content optimized for SEO
- Demonstrated experience writing blog posts
- Good in WordPress front-end and back-end.
- Copy-writing skills: Writing good copy / genuine texts is required in Site and many areas of a social. Write editorial content.
- Good knowledge of Design (Graphics and Videos edition): Such as Photo shop, Corel Draw or similar and good knowledge in Video editor programs.
- Candidates who live in Mokattam will be preffered