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Digital Marketing Executive

Institute Of Linguists
Mokattam, Cairo
Posted 6 years ago
42Applicants for1 open position
  • 39Viewed
  • 3In Consideration
  • 0Not Selected
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Job Details

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Job Description

Job Summary:

  • We are hiring worldwide Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  • Developing a distinct online presence by attracting high numbers of internet followers through social media channels

Key Responsibilities

  • Responsible for the Online marketing campaigns.
  • Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification.
  • Measure and optimize our paid marketing using analytic tools
  • Research and test partnerships with new ads platforms to expand our reach and/or lower our cost-per-acquisition.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Creating and sending email campaigns.
  • Research, write and edit original SEO ready content for company websites, blogs, online communication, and content assets including case studies, emails, newsletters, technical documentation, social and more.
  • Re-purpose and optimize existing content for digital channels.
  • Archive all marketing activities and material along with pictures and videos creating a media library
  • Creating required visuals required for all social media marketing material.
  • Answer questions on (Facebook, Twitter, LinkedIn, e-mail… etc.) and managing any online feedback forms
  • Create and upload videos and links to Site and Social Media.
  • Monitor the activities of main competitors in social media

Job Requirements

  • Previous experience in the educational field is preferred.
  • Expert in Online marketing campaigns.
  • History in innovative marketing ideas
  • Using Photoshop and designing programs
  • Know how to put our Web in the top searching on the Internet
  • Know how to reach our targeted clients around the world who are interested in learning Modern languages and Quranic studies
  • in depth knowledge of the various paid marketing channels and technologies, including paid search (Adwords), re-targeting, social network advertising (Facebook Ads).
  • Excellent communicator with ability to sell and convince.
  • Experience handling marketing budgets and forecasting/reporting results.
  • Must be able to write content optimized for SEO
  • Demonstrated experience writing blog posts
  • Good in WordPress front-end and back-end.
  • Copy-writing skills: Writing good copy / genuine texts is required in Site and many areas of a social. Write editorial content.
  • Good knowledge of Design (Graphics and Videos edition): Such as Photo shop, Corel Draw or similar and good knowledge in Video editor programs.
  • Candidates who live in Mokattam will be preffered

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