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Job Description
- Digital marketers contribute to and develop digital marketing projects and
campaigns. Tasks typically involve: - Creating and uploading copy and images for the organization’s website;
- Writing and dispatching email marketing campaigns;
- Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
- Researching new online media opportunities that may benefit the business including
mobile, social media, development of blogs and forums; - Designing website banners and assisting with web visuals;
- Communicating with clients, affiliate networks and affiliate partners;
- Conducting key word research and web statistics reporting;
- Contributing to social media engagement and brand awareness campaigns;
- Using web analytics software to monitor performance of client websites and make recommendations for improvement;
- Contributing to company and industry blogs and managing e-communications;
- Assisting with paid media including liaising with digital advertising agencies;
- Developing and integrating content marketing strategies;
- Keeping up to date with current digital trends;
- Managing the contact database and assisting with lead generation activities;
- Negotiating with media suppliers to achieve the best price for clients.
- The role is largely office based with a lot of communication by phone, email and conference calls.
- Travel may be required especially in agency roles where visits to clients are an essential part of the job.
- An important element of the marketing profession is networking at industry events, conferences and meet-ups.
- Flexible working patterns and some home-working may be possible.
- Self-employment or freelance work is possible for experienced digital marketers who typically choose to become independent consultants.
Job Requirements
Qualifications
- Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
- Search engine optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
- Pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
- Mobile marketing: includes app-based, in-game, location-based and SMS
- marketing.
- Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
- Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization.
Skills
- Strong verbal communication skills for articulating ideas to colleagues and clients;
- Written communication skills for producing high quality content;
- Attention to detail and accuracy;
- Ability to work independently and flexibly;
- Capacity to priorities and work across multiple projects;
- Excellent team work skills;
- Organizational skills with ability to deliver a high volume of quality work;
- Creative skills for contributing new and innovative ideas;
- Ability to work well under pressure and meet deadlines;
- Networking and analytical skills;
- Knowledge of existing and emerging social media platforms.
In addition, you need to be able to demonstrate excellent IT skills, including the use of:
- Microsoft Office;
- Databases and a basic understanding of HTML;
- CSS and search engines.
