Public Relations Specialist

Summary:

Responsible for the public relations initiatives within Kira Productions. Creates, manages, and implements PR campaigns with the goal of enriching a company's position within the public eye. Maintains strong relationships with media reps.

Primary Responsibilities:

• Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client.
• Create company literature and other forms of communication.
• Create marketing and promotional materials, both print and electronic.
• Work with advertisers for timely and useable ad submissions.
• Copy edit, proofread, and revise communications.
• Design and launch email marketing campaigns.
• Recommend, implement and maintain site design and operation.
• Plan and deliver education courses and materials.
• Work with manager and business units to determine event budget and manage expenses to that budget.
• Promote products and services through public relations initiatives.
• Develop marketing communications campaigns.
• Create thought leadership materials.
• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Identify, develop and execute communications strategy for key media contacts and customer references.
• Research media coverage and industry trends.
• Develop fresh story ideas.
• Conduct extensive media outreach.
• Prepare briefing materials.
• Coordinate scheduling and logistics.
• Coordinate conference, trade shows, and press interviews.
• Manage information.
• Prepare agendas and conduct research.
• Help to clarify the organization’s point of view to their main constituency.