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Job Description
- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
Job Requirements
- 6-8 years of experience
- Proven SEM experience and success managing PPC campaigns
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools
- Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and testing experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
