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Job Description
- Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target
audience and campaign requirements. - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and
audience identification - Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and
encourages community members to take action - Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user‐generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on
the information - Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Preparing monthly reports on social media marketing efforts.
Job Requirements
- Fluency in English
- Knowledge of online marketing and good understanding of major marketing channels
- Strong written and verbal communication skills
- Bachelor's degree
- Creativity
