Content Creator & Strategist

We are looking for a Strategic Content Creator to join our digital agency. The ideal candidate is not only creative, but also understands digital marketing strategies, customer funnels, and user psychology in order to produce high-converting content for social media and digital platforms.
This role focuses on content ideation and strategy.

Key Responsibilities

• Create engaging and conversion-focused social media content (posts, reels, stories, captions, short videos)
• Develop content calendars aligned with marketing objectives and campaign strategies
• Collaborate with media buyers and strategists to align content with paid media plans
• Translate funnel stages (Awareness, Consideration, Conversion, Retention) into tailored content formats
• Research audience behavior, trends, and competitors to refine messaging
• Maintain brand voice and consistency across all channels
• Contribute ideas for campaign concepts and creative directions
• Conduct creative research and gather visual references, mood boards, and inspiration guidelines to support graphic designers and ensure alignment with campaign concepts and brand direction