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Job Description
- Manage various social media accounts, Plan and monitor the ongoing paid marketing campaigns on social media platforms.
- Set specific, measurable objectives and report regularly on these KPIs.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) on multiple social platforms.
- Manage Listening and Reporting to use strategic data to provide insights and help guide social strategy and business/consumer intelligence.
- Run and develop all social media reports including: monthly reports, ad hoc reports, campaign recaps and influencer performance recaps.
- Create strong, consistent and engaging digital content across all platforms and channels.
- Writing loose editorial video scripts.
- Brainstorm social media content to be part of a content publishing strategy and seasonal marketing efforts.
- Help the team determine best method of execution – still photography, video, animation, or some combination.
- Produce organic content and paid media assets according to spec.
- Develop and deliver content with the marketing goal in mind (awareness, engagement, conversion).
- Develop and deliver content with the channel and placement in mind – single image, carousel, video, dynamic, etc.
- Participate in photo and video shoots – and at times directly capture photos and videos.
- Coordinate with other internal and external creative resources to ensure production of traditional marketing materials.
- Challenge traditional marketing ideas and bring fresh, executable ideas and approaches to design, digital content and other marketing applications each day.
- Writing (short-form content, trailers, promos, sales reels, TV ads, Proposals and other branded/promotional content).
Job Requirements
- 3+ years of experience as a Content creator
- University degree preferred in PR or Media.
- Perfect English & Arabic writing skills.
- Impeccable spelling and grammar
- High comprehension of software like Microsoft Office and Google Docs
- A creative thinker and generate ideas outside the box
- Good presentation skills
- Creative and up to date on social media platforms
- Experience with doing audience and buyer persona research
- Familiarity with keyword placement and other SEO best practices
- Knowledge of online marketing and a good understanding of major marketing channels
- Agency experience is a plus.
- Good understanding of social media KPIs
- Efficiently manage time and work on multiple projects simultaneously.
- Strong research skills
- Experience with online marketing and lead generation is preferred.
- We are only considering candidates local to the 6 October/Giza area at this time.
