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Digital Marketing Manager

raneen online
Haram, Giza
Posted 4 years ago
57Applicants for1 open position
  • 39Viewed
  • 6In Consideration
  • 33Not Selected
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Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
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Skills And Tools:

Job Description

  • Facebook advertising operations; including budget and bid management, monitoring health metrics (feed count, reach, impressions and frequency), feed management and testing, campaign launch and A/B testing (signals, creatives etc)
  • KPIs:
  • CPI for acquisition campaigns
  • CpNC for retargeting campaigns (new consumers)
  • CPO for retargeting campaigns (returning consumers)
  • Daily actions
    • Review overall D-1 & MTD POM perf: Cost, CPI, CPO, CIR
    • Steer FB performance:
  • Monitoring health metrics: feed count, reach and CPR, impressions and CPM, and frequency
  • Testing: Execution of A/B testing (signals, creatives etc) and Reporting
  • Bid management: changing bids, signals for campaign optimization
  • Feed management: Optimizing and testing multiple ad sets based on different feed criteria (Global, Local, CP etc) - Audience segmentation: Optimizing targeting e.g. LAL, Interest based, WCA, custom audience etc
  • Campaign management: Creating and managing campaigns - Creative optimization: Renew creative & change the underperforming ones
  • Review Feeds used: #SKUs and errors
     

Job Requirements

  • 15 years in a Digital Marketing as Experience
  • Preferable to work in E-commerce industry background 

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