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Job Description
- The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.
Responsibilities
- Review and analyze client sites for areas needing improvement
- Prepare detailed strategy reports
- Create and launch campaigns
- Improve clients 'rank' in major search engines
- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
- Drive targeted and loyal traffic to a website by community building
- Use social media to distribute content and encourage more external sites to link to your content - giving you more authority
- Develop and integrate content marketing strategies
- Monitor the algorithms set by the search engines to keep up to date with changes.
- Review and analyze company sites for areas needing improvements
- Improve company ‘rank’ in major search engines
Job Requirements
- Bachelor's degree in Information Technology or related field
- 2+ years' of technical experience
- Strong analytical skills
- Understanding of all search engines and functions as well as marketing
