- Regularly track the competition based on the price and activity on the category that he/she is responsible for
- Conduct monthly channel based price,
- Conduct monthly sales Commercial Marketing applications,
- Manage, track and report sales incentive and Commercial Marketing budget,
- plan, carry out, and report sales enhancing activities on channels and key customers,
- Carry out designing, application and tracking of the POS materials which are needed for bringing the brand’s communication strategy into the field,
- Determine the strong and weak points of the regions through regular field visits and to take business enhancing actions,
- Create and manage the field activation plans concerning Launch and Relaunches,
- Interpret channel based sales forecasts and make demand reconciliations with the channels,
- Set creation and field application of the shelf planograms of the related category,
- Conduct the Star SKU and FKMS tracking and report regularly,
- Design and manage shopper researches to find out customer insight and to take related actions according to results,
- Calculate the ROI of the performed activities,
- Loyalty Campaigns— To prepare Sales team adjustment ,display-incentive activities,
- Designate opportunities which will enhance the brand, customer and category, and to propose action plans to the administrators.
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