Marketing Communications Manager

Nouvel Age -
Nasr City, Cairo

Marketing Communications Manager

Full Time

On-site

Nouvel Age -
Nasr City, CairoPosted 1 month ago

267Applicants for1 open position

43Viewed

11In Consideration
0Not Selected

Job Details

Experience Needed:

Career Level:

Education Level:

Salary:

Job Categories:

Skills And Tools:

Job Description

Digital Strategy Development:
Lead the development and execution of comprehensive digital marketing strategies that align with business goals and drive engagement, traffic, and conversion across all online platforms.
Social Media Campaigns:
Plan, execute, and optimize social media campaigns across platforms like Facebook, Instagram, YouTube, LinkedIn, etc., to increase brand awareness, engagement, and lead generation.
Media Buying and Advertising:
Oversee digital media buying, including paid search (Google Ads), display ads, social media ads, and programmatic advertising. Optimize campaigns for performance and ROI.
SEO & SEM:
Drive SEO efforts to enhance website visibility, search rankings, and organic traffic. Manage paid search campaigns (Google Ads) to maximize visibility and leads.
Analytics & Reporting:
Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and measure campaign performance. Provide regular reports and insights to the leadership team, identifying opportunities for growth and optimization.
Content Creation & Management:
Collaborate with the content team to create engaging, informative, and branded content that resonates with the target audience in the healthcare and beauty sectors.
Email Marketing & CRM:
Develop and manage email marketing campaigns, including segmentation, personalization, and automation, to nurture leads and retain existing customers.
Collaboration:
Work closely with other departments (e.g., sales, clinic management, customer service) to ensure alignment between digital marketing efforts and clinic objectives.
Industry Research & Trends:
Stay up-to-date on the latest trends and best practices in digital marketing, specifically within the healthcare and beauty industries, to ensure campaigns remain innovative and effective.

Job Requirements

Experience:
Minimum 7 to 8 years of experience in digital marketing, & must have at least 4 to 5 years of experience in the healthcare, wellness, or beauty industry.
Expertise:
Proven experience in managing and executing social media campaigns, media buying, SEO/SEM, and email marketing. Expertise in Google Ads, Facebook Ads Manager, and other paid advertising platforms is essential.
Education:
Bachelor's degree in Marketing, Business, Communications, or a related field. Additional certifications (e.g., Google Analytics, HubSpot, Facebook Blueprint) are a plus.
Technical Skills:
Proficiency in digital marketing tools (Google Analytics, SEMrush, Hootsuite, etc.), email platforms (Mailchimp, HubSpot), and CRM systems.
Creative & Analytical:
A mix of creativity and data-driven thinking. Ability to conceptualize creative campaigns while analyzing data to make informed decisions.
Industry Knowledge:
Strong understanding of the healthcare or beauty industry, including trends, regulations, and customer behavior.
Communication:
Excellent verbal and written communication skills with the ability to create compelling content and communicate effectively across teams.
Team Player:
Ability to work independently and collaboratively in a fast-paced environment.